We help business owners increase their online visibility with Search Engine Optimisation (SEO) techniques to help them get found on search engines and generate traffic and sales for years to come.
Our SEO Services
By optimising your SEO and staying up-to-date with the latest developments your industry, you can ensure your website stands out from the competition. If you don’t have the right strategy in place, your website will be passed over by search engines, resulting in fewer website visitors.
That’s where we come in. We help businesses get found on Google (the number one search engine in the UK) by providing the below services to boost your rankings, credibility and authority online.
As the starting point for any SEO campaign, keyword research is critical because it allows you to understand how your target audience is searching for your content, what kind of content they are likely to be interested in, and how competitive the keywords are that you are targeting. You should be using them in your page titles, meta descriptions, headings, and throughout the body of your content.
Website Structure Optimisation
Creating a website structure that is optimised for search engine optimization (SEO) is an essential part of any website’s success. By properly structuring your website, you can ensure that customers can find it easily when they are searching for the keywords you have associated with your content. Plus, it allows search engine crawlers to easily find, index, and understand the content on your website.
Content optimisation is essential for achieving high rankings in search engine result pages (SERPs). Thin content can have a negative impact on your SEO efforts, so it’s important to ensure you have quality and informative content on your website. Having content which is too short and lacking in detail can result in search engines not recognising the value of your website, and thus not ranking it highly.
Technical SEO is just as important as the content itself. Your structure should include proper headings, meta tags, and image alt tags, as well as the appropriate HTML tags and schema markup. This allows search engines to understand the context of the content and better understand the purpose of your website.
It is important to create an internal linking structure that makes sense. By linking internally to relevant content, you can improve the user experience and help search engines understand the content better. Additionally, it is important to remove any broken links and ensure all URLs are properly formatted.
Analytics & Performance Tracking
With our analytics and performance tracking, we can monitor and make informed decisions about your SEO strategy, such as which keywords to target, which content to optimise, and which content to prioritize. This helps us maximize the return on your SEO investment, and ensure that you are constantly making progress towards your goals.
What Is Search Engine Optimisation?
Search Engine Optimization (or SEO) is the process of optimizing a website to rank higher on search engine results pages (SERPs). It’s something that every business should consider to increase its overall visibility and credibility. SEO helps to make sure that the content of a website is relevant and useful to the people searching for it, which in turn gets rewarded with increased visibility on major search engines like Google.
There are many factors that go into effective SEO, some of which are quite technical, however, a commonly overlooked and important SEO principle is to ensure your website is structured to not only communicate well with Google but also with the REAL LIFE PEOPLE browsing your pages online.
Your website needs to be constantly tracked and monitored, not only for your ranking on SERPs and the keywords you are targeting but also for how your visitors are engaging with your content. Google tracks multiple metrics such as bounce rate, time on site and the number of pages visited by your users to get a better understanding of your website’s value to determine whether it deserves a top spot on page one of Google.
Why SEO Is More Important Than Ever
Recently Google has announced that they are planning to remove all 3rd party cookies from Google Chrome by 2024 (which is 65% of all browser traffic). Additionally, Apple’s IOS 14.5 update made fundamental changes to how data will be stored going forward. In short, they are giving users the opportunity of ‘opting out’ of tracking. These changes from Google and Apple are designed to protect user privacy and make it harder for companies to track user data.
Without this user data, retargeting ads will become less and less effective. Businesses will now need to be more creative with their SEO strategies and focus on providing quality content and user experience. They should be optimising for organic search results, voice search, and usability on mobile devices. By doing this, businesses can ensure that their content is seen by the right people, at the right time, on whatever device people with.
Is Your SEO Strategy Bringing Traffic To Your Website?
Having a professional SEO strategy in place is one of the easiest ways to drive traffic to your website. Is your current strategy doing enough to rank high on search engines?
Request a website review from us and we will professionally review your website FOR FREE giving you your results vs our 4 key pillars of a website’s success. We will identify areas of improvement for you to take away to implement yourself with no obligation to work with us in the future. We just want to see every great business have the online visibility they deserve.
Let us help you take your website to the next level – request a professional website review today!
The Benefits Of SEO For Small & Medium Businesses
SEO is a great tool for small and medium businesses to increase their online visibility and reach potential customers. According to Dan Alaimo at Retail Dive “87% of buying journeys start on a search engine”, therefore having an SEO strategy in place to help customers find your business easily is a must. It is an affordable way to increase your web traffic in the long term and has some of the best ROI of any digital marketing channel. SEO is an excellent choice for smaller businesses as Google Ads and PPC can cost up to £100 per click in ultra-competitive industries, whereas a strategic SEO campaign can get you clicks to your website for less whilst improving your visibility in the long run.
Additionally, using SEO to improve your website design will create a seamless user experience, making it easier for customers to find what they’re looking for. Plus, SEO is a great way for small and medium businesses to build credibility and trust with potential customers. According to Chintan Zalani at On the Map “The #1 result is 10x more likely to get a click compared to the 10th”. The more frequently you appear high in search engine results, the more people will be inclined to choose you over your competitors.
Why Your Website Isn’t Ranking On Google
You’re not targeting the right keywords
Before starting an SEO campaign, it’s important to research and determine the most relevant and effective keywords to target. Utilize keyword research tools to identify keyword trends and search volumes.
You’re not optimizing for mobile
With over 60% of web traffic now coming from mobile devices, it’s essential that websites are optimised for mobile. Make sure your website is mobile-friendly and loads quickly on all devices.
You’re not optimizing page titles and meta descriptions
Page titles and meta descriptions are key elements of SEO success. Make sure each page of your site has a unique title and meta description that accurately reflects the page’s content.
You’re not leveraging internal links
Internal links are an important element of SEO. Linking to other pages of your website helps search engine crawlers understand the structure and content of your website.
You’re not optimizing images
Images can have a big impact on SEO. Make sure your images are optimised with descriptive filenames and ALT tags that accurately describe the image.
You’re not building backlinks
Link building is an essential part of SEO. Reach out to other websites, publications, and influencers in your industry to build links and boost your website’s visibility in search engines.
Why You Should Hire An SEO Specialist For Your Business
We know that small and medium businesses don’t have the time to learn the ins and outs of SEO. It’s a very complex process that requires a lot of time and focus. SEO specialists understand the nuances of search engine algorithms and how to best optimise websites for better search engine visibility. They have experience and knowledge in areas such as keyword research, link building, content optimization, and other SEO tactics that are essential for a successful SEO campaign.
Here at Pivotal Digital Marketing, we specialise in SEO and can help improve your business’s online visibility. Our SEO experts will ensure your website climbs the ranks of the major search engines and reaches your target audience. Our services are designed to help you increase web traffic, generate leads, and boost conversions. We’ll use the latest SEO techniques and strategies to ensure that your website is optimised for maximum search engine visibility. Let us show you why Pivotal Digital Marketing company is the best choice for your SEO needs.
SEO Is The Most Important Aspect of Your Website!
Your website is the “hub” of your digital presence, and it’s the first place potential customers and partners look for to learn about you and your business. With the right SEO strategy in place, you’ll allow potential customers to find you, resulting in more leads and sales for your business.
At Pivotal Digital Marketing, we understand that your website is your most important marketing asset. That’s why we take the time to understand your industry so we can increase your online visibility. We start by doing extensive keyword research so we can optimise your website and its content appropriately. Our experience with tracking analytics will ensure that we make the right decisions and ultimately maximise the return on your SEO investment.
Start your journey of turning your website into a leads and sales machine! Request a free website review from us – however your website is built – and we can advise you on how to take your website SEO to the next level. Request a free website review today!
SEO - Frequently Asked Questions (FAQ)
What should I look for in an SEO company?
• Make sure they have a good track record of success with SEO projects.
• Ask for evidence of their services; such as case studies, testimonials, and references.
• Look for an SEO company that offers comprehensive services such as website optimization, link building, and Google Ads.
• Check to see if they are willing to provide regular reports and data analysis to track progress.
How much does SEO cost?
SEO costs will vary depending on the size of the business and website, but this is typically how much you should expect to pay per month in 2023:
|Medium to large business
How quickly will I see the results?
With many of our clients, after the first month you will see an increase in site traffic and keyword rankings. We know from experience that SEO is more like a marathon and not a sprint. We’ll be able to give you a rough estimate of what to expect once we have reviewed your website.
What is the difference between on-page and off-page SEO?
On-page SEO refers to the optimization of individual web pages to make them more search engine friendly and to increase their chances of being found in search results. This includes adding relevant keywords, meta tags, and other elements to improve the page’s visibility and ranking.
Off-page SEO focuses on increasing the authority of a website by building links from other websites, social media, and other sources. It helps to increase the overall visibility of a website in search engine results and drive more traffic to the website.