Google Ads is by far the largest pay per click advertising network on the internet. The question that we seek to answer in this post is whether in 2022 with all other avenues available it is worth marking your priority?
Over the years Google’s Ads have evolved. Google now offers the ability to target audiences based on location and demographics that 10 years ago would not have been possible (the digital marketing world moves fast!) Google’s analytical tools are also now hugely advanced and arguably the best on the market. Meaning you have access to a wealth of data about how your Google Ads campaigns are performing. We love data as they influence every decision we make.
It is also worth stating that the internet is a much more competitive place than it used to be. Moreover, more people are turning to Google to find the products and services they need. This means that ensuring your business appears when people search Google is now more important than ever.
Here are some of the reasons why we think that Google Ads are worth investing in:
Unlike other digital marketing techniques, with Google Ads you will see results pretty much instantaneously (although these can take months to fully optimise). With 86.31% of the UK using Google, you can be sure when bidding on popular keywords that you will start getting hits to your website very quickly. This means that straight away you will see a marked increase in traffic to your site. If you leverage this correctly this means you can generate more sales from day one.
This is markedly different from natural organic growth in Google rankings (using SEO) which will on average take 3-6 months to deliver any results if any at all. And of course, the other major benefit of Google Ads is that you can adjust your expenditure as your business grows.
Google Ads is scalable. And the potential is vast. You can start by targeting your local area and then widen the area as time goes on. You can add new keywords to target, you can change the segments of demographics that you are targeting and much much more. The number of different approaches of your Google Ads strategy is endless and can be adjusted swiftly to suit the needs of your business.
One of the most valuable features of Google products is the analytics that comes with them. Google Ads is no exception; Google provides you with a wealth of data and statistics on how your ad campaigns are performing. You can cut your data in a multitude of different ways and it is all presented in a nice easy to read format. And by having all of this analytics data available you can further improve your Google Ads strategy. This allows you to increase your budget on what works for your business and reduce the budget on areas that are less effective.
Unlike other marketing methods, because of the fact you are charged per click on your advert, you can stop your ad campaigns at any time. There are no commitments so if you use the analytics tools effectively you can quickly work out whether Google Ads is working. And if your offer and website are doing their job well, Google Ads will give you the control to leverage them effectively.
Measure Against Competitors
Google Ads give you the ability to appear on the top of Google’s search results which will give you the ability to show up ahead of other websites without the slow and uncertain process of SEO. This is especially advantageous if you are new to the market or are competing with lots of smaller firms in your local area. If your competitors are investing time and effort into natural SEO growth, then you have the advantage of always appearing ahead of them. You can also get a gauge of the value of paid traffic in your market by observing how those competitors bid on your relevant keywords.
Should I use Google Ads for my business in 2022?
So, in answer to the original question of this article, is Google Ads a worthwhile investment in 2022? We would answer most definitely yes.
Google Ads allows any business, of any size, to show up in front of the people looking for their products and services. It is also incredibly flexible. There are no fixed costs and you can scale your investment as your business grows. Lastly, with the data analytics that Google provides, you can optimise your campaigns using data to ensure that you get the most from your Google Ads.
The only downside to Google Ads is that unless your website is tracking conversions and feeding that data back into the Google Ads platform, it will be very difficult to optimise your ads to get the best from the platform. Furthermore, without experience, your ad spend can run out of control and take a huge chunk out of your marketing budget without any returns whatsoever. That is why we always recommend using professionals when getting started on Google Ads. So if you are interested in what Google Ads can bring to your business but have no idea how to effectively track your website, conduct keyword research or turn website visitors into customers, then we can help! Simply let us know your objectives and we can conduct a quick review of your market, offering and website and let you know if Google Ads is right for you! Get in touch today for a free no-obligation consultation.
The creation of original content showcasing your business for the individuality of the service or product you provide is now a key facet of an effective overall digital marketing strategy. Nowadays when we want something we tend to search google. The links that pop up are content which all of us now consume daily. The aim of an effective content creation strategy is to captivate your audience and build authority.
There is a broad and diverse range of things on the internet which constitute content. News articles, opinion pieces, blogs, how to video’s or even simply top-quality images. Top quality content now guides much of our decision making which includes importantly for businesses our purchase decisions. When we buy a new electronic goods for example many of us will go onto YouTube to look at reviews and comparisons.
Online content is now a large part of our lives. Most millennials now live and breathe this stuff. What we want to do as effective marketeers is leverage content that will attract new customers, keep these new customers engaged and then entice them with a fantastic range of services and offerings.
Why creating top quality content is important?
Content creation is now the daddy of digital marketing. It is used by everyone from politicians, to celebrities, to chefs, to fitness fanatics, to self help gurus, to NGO’s, to foreign governments, to businesses of all shapes and sized. Even the United Nations has taken to promoting itself using digital content.
From a business perspective the potential returns on investment from an effective content marketing strategy are huge.
- Content marketing is a low-cost marketing tool compared traditional methods.
- Business that use content marketing obtain 126% more lead as opposed to business which do not.
- As much as 61% of purchases made online now are the result of customers reading relevant content online.
- Companies that blog regularly have 3 times more traffic going to their website then companies that do not.
Creating top quality, engaging content now equates to business growth. If your business doesn’t have an effective content strategy it needs one.
Developing a content creation strategy requires a plan and there are many things to consider in ensuring the plan is right for your business.
Who are you creating content for?
There are many different digital marketing channels to choose from for developing content and getting your brand out there. In choosing which one to you use you need to define who you are targeting your services and at where they are likely to be, if for instance you are selling healthcare supplements, Instagram would be great place to go as there are a lot of fitness fanatics, yogis and sportspeople on that platform.
What problem are you trying to solve?
Every product and service you sell is solving a problem or satisfying a need. Your content should educate your customers on how your service does this. Our business for instance is a digital marketing business aimed at solving the problem of getting your brand out there and bringing in customers. This blog is about how using online digital content creation can help bring in leads and prospects. A clear problem with content created to show how our services solve that problem.
Why are you unique amongst your competitors?
The internet is awash with content, to stand our in a crowded field you must demonstrate why you are unique. As with other forms of marketing this is all about creating a brand. You need to think about what you want your brand to represent and tailor content creation so that it is consistent with this message.
Which Format is right for you?
As alluded to earlier there are many different types of content. Whether videography or blogging is right for you depends on your product and the market you are marketing it to. If you are an education resource creating YouTube videos is a good place to start for as people typically use YouTube for this purpose and if you are selling to business, you probably want more in depth writing with white papers and blogs showing what you can do in the business services market. The format will also dictate which channels are best for your content strategy.
How are you going to manage content creation?
Finally, you will need to come up with a strategy of how you are going to manage your content strategy. If you are going to stick with a blogging strategy for instance you need to set up a regular schedule of how often you are going to publish and what types of articles you are going to include. You will need to be consistent with this for two reasons. Number one search engines reward consistency and number two regularly creating content build authority with your brand and keeps customers coming back.
Content creation is a marketing tool that has the potential to massively increase returns on investment to your business. Once you have an effective strategy and process in place for content creation you will see a steady inflow of prospects. If used effectively it will turn your brand into an authority in your market.
If you need help with your business Content Marketing, please get in touch so that we can assist you further