Website Design Agency
We help business owners increase their profits by designing, building & optimising effective websites that get found on search engines and convert visitors into leads and sales.
We Design & Build EFFECTIVE Websites Using Four Key Components
We build websites that get results using our four key components that underpin a truly effective website.
Optimised For All Devices
(Desktop, Mobile & Tablet)
The majority of website traffic now comes from mobile devices (over 58%). This means your website needs to be designed with a mobile-first mindset. When building your website, we ensure that every element functions well across mobile, tablet & desktop to ensure you are serving every visitor to your site well – whatever device they visit from.
Get Found On Google
(Search Engine Optimised)
If your website is not showing up on the first page of Google then you are barely getting found at all. We conduct competitor & keyword research at the start of any website design (or redesign) project to ensure your business gets found on search engines (on-site SEO). Effective SEO means more eyeballs on your business without the need to spend money on advertising.
Are Easy To Navigate
(Avoid The Back Button)
We craft a user-friendly design for your website including small interactive elements that engage & delight your customers, increasing time on site (this is also a ranking factor for search engines) and making them more likely to engage with your business. The aim is to make your website feel high-quality, and therefore make your products or services show their true value.
Generate Leads & Sales
(Convert Visitors Into Cashflow)
Our websites are built with a laser focus on converting your website visitors into revenue for your business. This means guiding visitors along the buying journey to ultimately become a lead or sale. We will do this by including relevant “Calls to Action” (or CTA’s) to assist customers in taking the next step, tailored to their stage of the decision-making process.
All Marketing Leads To Your Website
Your website is the cornerstone of any modern marketing strategy. It’s the place where all of your leads, customers, and prospects come together. From search engine optimization and social media to magazine and radio ads, all of these strategies commonly result in a visit to your website. With an engaging and optimised website, you can turn visitors into customers, giving you a powerful platform to grow your business. Investing in a website design that emphasizes the user experience and aligns with your digital marketing goals can help you reach more customers, increase conversions, and maximize the ROI (return on investment) of all your marketing activities.
All Marketing Leads To Your Website
With an engaging and optimised website, you can turn visitors into customers, giving you a powerful platform to grow your business. Investing in a website that’s designed to get results and aligns with your business goals can help you reach more customers, increase conversions, and maximize the ROI of all your marketing activities.
How We Build Pivotal Websites
We design & build your brand-new website using the three stages to generate leads and sales for years to come.
Stage 1: Plan
(Research & Objectives)
The planning stage is the most crucial step in any website design (or redesign) project. We start by assessing the purpose of your website and defining what good looks like for your business. We review how your brand and offers are positioned in your industry and learn your unique selling points to differentiate you from the competition. We carry out keyword research to understand what Google searches your business should be ranking for in search engines. We use these to map out the structure of your website to give you the best chance of ranking at the top of search engines. Lastly, we plan a smooth buyer journey to allow people to take the next step to become your customer.
Stage 2: Build
(Design & Development)
We pride ourselves on our ability to build beautiful pages filled with optimised content to produce the finest websites. Using our keyword research and competitor analysis, we implement bespoke search engine optimised copy to target relevant search terms for your industry. Craft contact and signup forms to convert visitors into leads; built your product ranges for eCommerce sites; and most importantly, we can weave in compelling calls to action (CTA’s) for those all-important website conversions that will make your business a success. All this is finished with interactive design elements, using your brand’s colour scheme to create unity and delight your sites visitors.
Stage 3: Aftercare
(Training & 6-Week Warranty)
At Pivotal Digital Marketing, we believe that a new website should be backed up with great training and aftercare. That’s why we offer comprehensive training on how to update and manage your website yourself. Furthermore, once up and running you might notice some adjustments you would like, and that’s why we offer a 6-week warranty to cover any glitches that may occur after your website has been launched. With our training and warranty, you’ll have the confidence and skills to keep your website running smoothly and efficiently. Our team of experts are always on hand to answer any questions you may have, so you can rest assured that your website is in safe hands.
Is Your Website Working Hard Enough?
Your website should be your hardest-working salesperson. Is your current website doing enough?
Request a website review from us and we will professionally review your website FOR FREE giving you your results vs our 4 key pillars of a website success. We will identify areas of improvement for you to take away to implement yourself with no obligation to work with us in the future. We just want to see every great business have the online visibility they deserve.
Let us help you take your website to the next level – request a professional website review today!
Websites Built Using Two Industry Leading Platforms
Choosing the right website platform is key when building a new website, time and time again we have seen websites build on custom-coded platforms offered by web design companies. And when these companies cease trading they leave their clients high and dry. Or we see websites built on inflexible do-it-yourself platforms that cannot grow with the ambitions of their business owners. That’s why we only build websites on flexible platforms that will be here for the foreseeable future.
For a simple eCommerce website built to generate sales, manage orders easily and automate a lot of the eCommerce processes (such as build-in checkout flow and email automation) then Shopify is a quick and effective solution to get you off the ground quickly. This allows you to focus on customer service and growth. There are limitations to Shopify from an SEO & customisation perspective (primarily because Shopify is inflexible and uses its own coding language called “Liquid”). However, if you are looking for a fully loaded eCommerce solution with a low front-end cost and quick build time then Shopify could be your platform of choice.
Powering over 25% of the internet, WordPress is an open-source powerhouse for beautifully designed websites that excel at ranking at the top of Google. Because WordPress is open-source, nearly every big software developer has created a plugin to integrate with WordPress (and if not can do so easily). This means with a WordPress website, we can make your website do almost anything you could want it to do. WordPress has a longer setup time vs Shopify, but will be a surefire way to future-proof your website in the long run, wherever your business takes you. Looking for a good example of a WordPress website? You’re looking at one.
Built with clever software and tracking:
Your Website Is Your MOST IMPORTANT Marketing Asset – Make It Count!
Your website is the “hub” of your digital presence, and it’s the first place potential customers and partners go to learn about you and your business. With the right design and strategy, your website can help you capture leads, convert customers, and achieve success.
At Pivotal Digital Marketing, we understand that your website is your most important marketing asset. That’s why we create custom websites that are designed to captivate and engage your target audience. Our cutting-edge designs are tailored to your overall business goals and brand image. We’ll develop a website that’s visually stunning, user-friendly, optimised for SEO, and turn visitors into paying customers.
Start your journey of turning your website into a leads and sales machine! Request a free website review from us – however your website is built – and we can advise you on how to take your website to the next level. Request a free website review today!