Digital Marketing Agency For Ambitious Businesses
We are a multi-channel digital marketing agency that believes every good business deserves a great digital marketing presence. We can take your business to the next level.
Digital Marketing Services
We help to grow your revenue using the key pillars of digital advertising:
One of the key pillars of an effective website is its ability to be found on Google. We conduct keyword research and carry out on-page and off-page SEO to get your business in front of the right people who are searching for your products or services online.
Your website is your online store front, make it wow your customers! Demonstrate value and lead your potential customers smoothly into beginning the purchase process. A well laid out, fully tracked website can be a powerhouse of sales generation.
Target the customers that don’t know they need your services yet. Stop the scroll and demonstrate the value your business brings! Social media is also the perfect place to reengage the prospects that have seen your business but have yet to become a customer.
Your customers are already looking for you, so let them find you! With Google Ads you can get in front of the customers that are searching for your services. Great results, delivered in the shortest time frame. Best served with a well-optimised website.
Multi-Channel Digital Marketing Agency
Get your brand in front of the right people with a multi-channel digital marketing agency. We can manage your digital advertising budget across multiple advertising channels such as Facebook, Instagram, Google, YouTube, LinkedIn and TikTok to ensure the right people see what you have to offer.
Naturally, some platforms are better suited to some industries than others, and some are a better starting point than others, but fear not! We can advise you on where is best to get started (which is usually your website). Why not book a FREE 45-minute digital marketing consultation to see where you can get results the fastest?
Marketing Strategies Guided By Data
The numbers guide everything here at Pivotal Digital Marketing. If you’ve heard the phrase “If you can’t measure it, you can’t manage it”, then that goes double for marketing! The need to analyse every penny spent on advertising is key to success in this modern business environment. That is why we aim to get you the best bang for your buck – wherever the numbers take us.
Unlike traditional marketing channels such as TV, radio and print, digital marketing allows you to see the results of every campaign in almost real-time. Providing a constant feedback loop of information. Meaning the results of one campaign can guide the strategy for the next. Harnessing our “test, learn, optimise” approach to marketing, we get smarter with every penny spent. Allowing us to double down on successful campaigns whilst improving the rest, for results you can actually measure!
Cutting-Edge Digital Marketing Techniques
We can help your business take off by harnessing the latest, ever-evolving techniques in digital marketing. Whether that be navigating the recent changes to cookie tracking (such as the recent IOS 14.5 update) to maintain ROI. By utilising the hottest new social media platforms to gain you clicks and awareness for the lowest possible cost. Or by pivoting your ad strategies to new ones in the face of rising costs. We keep our finger on the pulse to ensure your business stays ahead of the competition.
Skip the pain of hiring your own digital marketing team and outsource your digital marketing to us. Start the journey of turning your online presence into something that gets results by booking a free 45-minute consultation call with us today.
The Pivotal Process
The ethos of continuous improvement runs through our veins here a Pivotal Digital Marketing. That’s why we are always seeking to generate improvements in your marketing, whether that be by split testing ad creative, testing new audiences, optimising landing design or even working with you to adjust your offer and calls to action (CTA’s). Just like the ever-changing digital marketing landscape, we do not stand still.
After we have learned about your business and formulated a strategy. We begin testing our campaigns to see how they perform monitoring metrics such as click-through rate, cost per click, and cost per acquisition to give us data on how our campaigns are performing. This allows us to identify areas for improvement and determine which strategies are working and which ones are not.
Once we have a good understanding of our campaign performance, we can start to learn from our results. We use data analysis to understand which strategies are working and which ones need to be adjusted. This helps us to refine our campaigns and provide insights to make them more effective.
Finally, we optimise our campaigns to get the best results. We use our data and insights to refine our campaigns to ensure that they are delivering the best results possible, killing off ineffective campaigns and pushing the budget into the best-performing campaigns. This will then generate new ideas to test and begin the process again for a continuous improvement of results.
Read Our Latest Blog Posts
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SEO stands for search engine optimisation. It is the practice of tailoring content on your website in order to drive traffic through search engines....
Darren Parker – Parker Kitchens
Pivotal Digital Marketing have undertaken a number of projects for us including: photography, video, social media marketing management, lead generation and built us a new website. The website they have built ranks better than our previous website on Google and showcases our brand much better than before and provides a better customer journey. By combining all of the services they’ve provided we have seen a 1000% increase in leads for our business vs. this time last year and has allowed us to talk to the right customers about the right things. We trust PDM with our data and marketing materials and would highly recommend them to anyone! 5*
Lore Sabau – Family Photographer
Glen and his team have been helping us with our ads campaign and anything marketing related for the last 6 months. In all this time my bookings were increased by almost 50% overall, and I can finally get new bookings through Google, which previously I wasn’t getting any through advertising. My photography studio is now also known locally. I will definitely recommend PDM to anyone who needs a bit of help with marketing.
Steve Tiley – Walkerpack Ltd
I just wanted to write a quick note to thank you for your support, guidance and delivery of our recent video marketing project. We were impressed with your vision and attention to detail around key aspects during the pre-production meetings and then how well you worked with our team to obtain the necessary shots for both videos in just one day. The videos are extremely professional and are edited with a flow that keeps the viewer engaged from start to finish. Amends were received, understood and turned around very quickly. It was clear that you had a great knowledge around the video applications and were able to advise us on how best they could be used through our various marketing channels. I would have no hesitation in recommending your service to others which was fast, professional and great value.
Here are some of the remarkable brands we work with…
Are your ready to get your business found online?
With 89% of customers starting their buying journey on a search engine, it’s more important to be visible online than ever.
Getting started with digital marketing can feel complicated and (quite frankly) seem like a bit of a dark art! That’s where we come in. Here at Pivotal Digital Marketing, we’re here to help you get your head around digital marketing techniques and share I little about what we do to get great businesses like yours found online.
Do you want to learn what digital marketing techniques could work for your industry?
Then simply click the link below, tell us a little about your business and we will give you a free no-obligation website review to advise you on the steps we would take to get the best results from your marketing spend. No hard sell, just loads of great information to take away!